What is DOOH Advertising?

Posted in:Enroute View Media Blog

Introduction

DOOH advertising, or digital out of home advertising, refers to the use of digital displays, such as billboards and kiosks, to reach audiences with targeted messages. As technology has advanced, so has the growth of DOOH advertising, and digital marketing attribution has emerged as a key factor in the future of the industry.

Benefits of Digital Attribution in DOOH Advertising

Benefits of digital attribution in DOOH advertising is the ability to improve targeting and optimization. By using data to track the success of campaigns and understand the behavior of audiences, DOOH advertisers can make more informed decisions about the content and placement of their messages. This can result in more effective campaigns and a higher return on investment.

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DOOH Meaning

DOOH, which stands for digital out of home, is an innovative form of media known as outdoor or out of home (OOH) advertising.

What is DOOH Advertising

Digital out of home advertising is a dynamic form of marketing that utilizes digital displays to reach consumers outside of their homes. Unlike the big box ad or traditional static billboards marketing, Digital OOH signage leverages technology to deliver dynamic and engaging content to audiences in various locations. Let’s explore the advantages of location-based advertising within the realm of digital out of home marketing and how it revolutionizes brand communication.

Digital out-of-home advertising involves the use of digital screens, such as LCD displays, LED billboards, and interactive kiosks, to deliver targeted messages to consumers in public spaces. This form of advertising enables brands to engage with audiences in high-traffic locations, including shopping centers, airports, transit hubs, and urban streets.

Do you know that a single digital OOH campaign can change the course of someone’s afternoon?

Advantages of DOOH Marketing

The digital out of home ads serves as a media format that not only engages with consumers but also provides a more informative and relevant experience.

1. Bypass ad blockers: Digital OOH advertising is unmissable, ensuring effective engagement without interference from online blockers.
2. High visibility: Over half of urban consumers notice digital ads, boosting brand awareness effectively.
3. Enhanced targeting: Digital advertising technology utilizes anonymized mobile location data for targeted ads, respecting privacy while increasing ad awareness and recall.
4. Strategic engagement: Digital ad reaches consumers at key moments, such as near the point-of-sale, maximizing interaction opportunities.
5. In-store enhancement: DOOH enriches the retail experience with dynamic media, reaching larger audiences and offering unique storytelling opportunities.
6. Amplified marketing: Combining DOOH with other advertising channels significantly increases audience reach and foot traffic, especially with the rise of programmatic Digital OOH.
7. Creative innovation: DOOH offers unmatched opportunities for innovative campaigns, ensuring effective consumer connection and maximizing ROI, including technology advertisement strategies.

Let’s Get Your Message Out There

With location-based digital advertising, brands can power up their messages to hit the right spot at just the right time, making a real impact. Have you ever wondered how many ads are we exposed to daily? Research suggests that the average person is exposed to thousands of advertisements every day. By strategically targeting high-traffic areas, advertisers can cut through the clutter and capture the attention of consumers when they are most receptive. For example, a fast-food chain may display ads for its breakfast menu near busy commuter stations during the morning rush hour, while a fashion retailer may promote its latest collection in shopping malls during weekends and holidays.

DOOH is revolutionizing the advertising landscape, and it’s no surprise why. By 2027, it is predicted to dominate 45% of total OOH advertising spend.

Whether your target audience is broad or niche, EnRouteViewMedia offers diverse contexts and environments to fulfill your media planning objectives and ensure your ads are effective advertisements.
Remember, the most reliable way to measure advertising effectiveness is to ensure your ads are made for a sophisticated audience, leveraging digital home technology and drawing inspiration from successful out of home advertising examples. Contact us to know more.

EnrouteViewMedia is a Canadian solution provider for the Digital Out of Home market. We work with taxi, rideshare and various transportation companies to monetize their inventory of active vehicles. Our easy to use CMS manages both rooftop LED and inside taxi LCD screens and leverages programmatic ad buying from the leading data providers to help you with more revenue generation methods. Contact us for more information.

Tagged: artificial intelligence, Car LcD Screen, Digital Marketing Attribution, DOOH, Taxi Billboard

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